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8 Sept 202627 Rabiʻ I 1448 AH
Coca-Cola uses AI to improve retailer ordering in Malaysia

Coca-Cola uses AI to improve retailer ordering in Malaysia

Coca-Cola has launched its Coke Buddy platform, utilizing AI to recommend products and quantities for Malaysian retailers. The Perfect Basket feature leverages the company's Central Recommendation Engine to analyze previous orders, ordering frequency, seasonality, and purchasing patterns among similar businesses. Currently, the platform supports approximately 39,000 retail outlets in Malaysia, enhancing self-ordering efficiency.

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This summary is generated with AI and receives periodic editorial review. Refer to the original source for full details.

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