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1 Sept 202620 Rabiʻ I 1448 AH
HONOR Unveils New Brand Strategy Under "Dare to Be"

HONOR Unveils New Brand Strategy Under "Dare to Be"

HONOR has announced its new brand strategy under the slogan "Dare to Be," marking a shift from a focus on the smartphone market to building a broader global ecosystem. This ecosystem includes smart devices, robotics, and next-generation software, reflecting HONOR's commitment to innovation and advanced technology. Through this strategy, HONOR aims to deliver AI-connected experiences, focusing on developing new technologies that enhance the efficiency of smart device usage. The company intends to expand its product range to include integrated solutions that meet users' needs across various sectors.

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