AI Companies Adopt New Standard for Publisher Protection

OpenAI, Google, Microsoft, and Anthropic have announced the adoption of a new standard that allows publishers to control how their content is used in AI training. Proposed by Kevin Kelley from Anthropic, this standard enables publishers to apply their preferences across multiple companies instead of individually. The shared "policy token" will be included in the website's robots.txt file, which has long indicated which crawlers can or cannot access content. This development comes amid growing concerns about the use of personal data and content in training AI models.