How AI Can Enhance Business Decisions in the GCC

Rahul Arya, CEO of Artefact, explains how GCC organizations can turn connected data into clearer insights. AI helps businesses understand evolving demands, assess opportunities, and plan for growth by integrating information. GCC economies have strong ties to international investment, energy, and tourism, allowing them to draw insights from diverse data sources. By continuously analyzing market signals and performance, AI can identify emerging demand patterns and changing customer preferences.