Instinct was the buzziest AI agent around — can it survive Muse?

Instinct launched its AI agent in August with an unconventional marketing strategy focused on invite-only access and minimal promotion. Despite this, the startup quickly gained traction due to its straightforward text message-based interface and its ability to handle tasks like booking DMV appointments and sending follow-up emails. This launch coincides with the entry of major tech players like Muse and Dots, which offer similar products but with greater capabilities. This increasing competition raises questions about Instinct's ability to maintain its momentum in such a challenging environment.