OpenAI’s new agent is a shot at Meta — but can it compete with free?

At DevDay 2026, OpenAI announced the launch of Dots, a personal assistant agent powered by GPT-6 Astra. Dots features a charming design as colorful, customizable blobs, inspired by the agents seen in movies. Competing with Meta's Muse AI platform, which has seen early success, OpenAI showcased Dots' ability to create metaverse-like virtual worlds, enhancing its appeal as a helpful assistant. This move is significant amid the increasing competition among major companies in the AI sector, as OpenAI aims to deliver a unique user experience that combines utility with visual charm.