Shopify says AI search is driving more traffic and sales, not replacing Google

Shopify reported that AI-driven traffic and orders to its stores tripled year-over-year in Q2. Unlike publishers, where AI has reduced traffic, Shopify views this technology as a performance enhancer. This shift highlights how businesses can leverage AI to improve their outcomes. This indicates that companies can rely on AI as a tool to boost sales and increase customer engagement, reflecting a positive transformation in the use of technology in e-commerce.