Europe’s AI labeling and transparency rules are now in effect

New transparency rules came into effect in the European Union on August 2, aimed at making it easier to identify chatbots and deepfakes. These rules require companies to disclose when people are interacting with AI models and when content has been generated or altered by them. The obligations differ between providers (companies that develop and market AI systems) and deployers (platforms and services using those AI systems). Some companies, like Meta and SpaceXAI, are classified as both, highlighting the complexity of the new regulatory landscape.