Waze adds new AI-powered features and customization updates

Waze has announced new updates powered by Google's Gemini AI assistant, reflecting Google's efforts to integrate Gemini across its products. These updates aim to enhance user experience and provide competitive features, helping Waze stand out in the mapping services market. By incorporating Gemini, Google hopes to strengthen Waze's capabilities and attract more users. This move is significant in the context of increasing competition among mapping services, as Waze seeks to address the challenges posed by Apple Maps and others. This may impact marketing and development strategies in the mapping services sector.