Accelerating Innovation in Consumer Goods Sector with AI

Efforts to leverage artificial intelligence in the consumer goods sector are accelerating, with Nicola Hieronimus, CEO of L'Oréal, launching the "Beauty Boost Plan" to enhance innovation following the slowest sales growth recorded. Filippo Catalano, Chief Digital Officer at Mondelēz, emphasized that combining human innovation with AI represents a radical shift, as technology has expedited processes and redefined traditional recipes for brands like Cadbury. AI tools enable a reduction in trial samples and improvement of recipes, enhancing adaptability to changing consumer tastes.