GCC asset management grows to $2.7 trillion as AI rewrites the rules of competition

Assets under management in the GCC reached $2.7 trillion in 2025, reflecting a 10% year-on-year increase, one of the strongest performances in over a decade. The Boston Consulting Group's latest report indicates that future growth will depend more on firms' ability to attract investors and leverage AI, rather than just market increases. Retail investors are becoming increasingly significant, with their assets growing by 14% in 2025, highlighting a shift in the investment landscape and the need for firms to adapt their strategies.