G42 and Publicis Sapient to Explore AI-First Services Joint Venture for the UAE and Global South

G42, a UAE-based global technology group, and Publicis Sapient, a global technology company, have signed a Memorandum of Understanding to explore a joint venture. This venture aims to combine G42's sovereign AI infrastructure with Publicis Sapient's enterprise AI platforms. As enterprises transition from AI experimentation to deployment, the joint venture seeks to meet a critical market need: translating AI capabilities into measurable business outcomes. Together, they aim to accelerate digital transformation across the UAE and Global South by deploying AI agents at scale.