SAP aligns commerce data for AI personalisation

SAP has announced a new plan to enhance customer experience by restructuring commerce data. This initiative aims to address infrastructure gaps that hinder AI implementation in companies. SAP will integrate data from multiple sources to provide unified customer profiles and improve personalization. Enterprise systems require real-time aggregation of customer data while adhering to strict consent regulations. These profiles will compile information from previous transactions, interaction records, and active browsing behavior. Without this aggregated data, AI algorithms will operate on flawed inputs.