AI Summary22 Jun 20267 Muharram 1448 AH
AI Summary
22 Jun 20267 Muharram 1448 AH
L’Oréal brings Maybelline virtual try-on to ChatGPT
L'Oréal has announced a collaboration with OpenAI to introduce a virtual makeup try-on feature for Maybelline New York within ChatGPT during the VivaTech 2026 event.
The partnership includes consumer-focused shopping tools, product discovery, and advertising experiences, leveraging AI for research and content production. L'Oréal will utilize its ModiFace technology, allowing users to digitally try on makeup looks. This collaboration aims to enhance the visibility of L'Oréal's products in ChatGPT, following a significant growth in e-commerce sales in 2025, which surpassed 30% of total sales.
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This summary is generated with AI and receives periodic editorial review. Refer to the original source for full details.
L’Oréal brings Maybelline virtual try-on to ChatGPT
L'Oréal has announced a collaboration with OpenAI to introduce a virtual makeup try-on feature for Maybelline New York within ChatGPT during the VivaTech 2026 event.
The partnership includes consumer-focused shopping tools, product discovery, and advertising experiences, leveraging AI for research and content production. L'Oréal will utilize its ModiFace technology, allowing users to digitally try on makeup looks. This collaboration aims to enhance the visibility of L'Oréal's products in ChatGPT, following a significant growth in e-commerce sales in 2025, which surpassed 30% of total sales.
Business
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This summary is generated with AI and receives periodic editorial review. Refer to the original source for full details.
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