EU publishes its AI content labelling playbook ahead of the AI Act’s August deadline

The European Union has published its AI content labelling playbook, a voluntary Code of Practice to aid companies in meeting transparency rules effective from August 2. The final Code, released on June 10, outlines practical steps for businesses using generative AI to label their outputs clearly. Starting in August, two key requirements must be flagged: deepfakes and AI-generated text on public interest topics must be labeled. This initiative aims to help users identify AI-created or altered content, thereby reducing deception in public discourse.