Google must let publishers opt out of AI Search features, rules UK

The UK's Competition and Markets Authority (CMA) has introduced new rules that give online publishers more control over their content in Google's AI Search features. This regulation allows website owners to opt out of features like AI Overviews and prevents their content from being used for fine-tuning Google's AI models. This unprecedented move means publishers now have effective tools to protect their content. The CMA stated that this will empower publishers, including news organizations, to negotiate better terms with Google, enhancing their bargaining power.