CARS24 brings showroom to your screen with real-time view and online buying

CARS24 has launched a virtual driving feature in the UAE, developed in less than 48 hours, allowing consumers to interact with experts in real-time for vehicle inspections. This initiative aims to overcome traditional purchasing barriers based on physical touch and sight, now accounting for 10% of CARS24's sales in the UAE. The UAE is one of the most digitally mature markets in the region; however, buying used cars has historically required in-person visits to showrooms. With movement restrictions in place, CARS24 opted to bring the showroom experience to consumers, leveraging data indicating sustained purchase intent.