AI becomes the default for Saudi consumers as Deloitte’s 2026 Digital Consumer Trends Report reveals a decisive shift

Deloitte's Digital Consumer Trends 2026 Report highlights a pivotal moment in Saudi Arabia's digital evolution, with generative AI transitioning from novelty to necessity. A survey of 1,000 consumers reveals that 66% now use AI tools, a significant 17-point increase from last year. AI usage for work-related tasks has risen to 45%, with consumers increasingly relying on it for productivity. Common applications include information searching, idea generation, and translation, indicating a fundamental shift in how knowledge is accessed and problems are solved.