Insider One moves deeper into enterprise retail with Bluecore acquisition

Insider One has acquired Bluecore, enhancing its capabilities in delivering personalized experiences across multiple channels. Founded in 2012, Insider One utilizes an AI-driven platform for independent customer interaction planning, execution, and optimization. Bluecore, established in 2013, serves over 400 U.S. brands, strengthening Insider One's presence in the American market. As a leader in marketing technology, Bluecore provides innovative solutions for brands like Sephora, J.Crew, and Ralph Lauren. This acquisition will enable Insider One to enhance its data infrastructure and expand its reach in the U.S.