Alibaba brings chat-style shopping to Taobao and Qwen amid AI gateway push: source

Alibaba Group is set to transform the online shopping experience for local consumers. Users will soon interact with the AI assistant Qwen using natural language to search for and purchase items on Taobao and Tmall. This shift represents a significant change in shopping behavior, allowing users to feel as if they are conversing with an intelligent assistant rather than relying on traditional keyword searches. Qwen's popularity in China highlights Alibaba's confidence in this innovative approach.