Image AI models now drive app growth, beating chatbot upgrades

A recent study by Appfigures found that the launch of visual models leads to a 6.5-fold increase in downloads compared to traditional models. However, most of this increase does not translate into revenue, indicating a gap between interest and profitability. These findings emphasize the need to enhance conversion strategies to boost revenues from the surge in downloads. The study shows that visual models capture user attention more effectively, resulting in significant download increases.