NEOM McLaren Formula E Team unveil world first generative AI-designed livery in motorsport

The NEOM McLaren Formula E Team unveiled a groundbreaking motorsport livery designed using generative AI, celebrating McLaren Racing's 60th anniversary at the London E-Prix this weekend. This unique design was developed in collaboration with NEOM and McLaren Racing. The livery features artwork inspired by visions of the future from drivers René Rast and Jake Hughes, along with four NEOM Graduate Program members. Their contributions were processed through an AI system to create a cohesive design, showcasing innovative technology in motorsport.